For brands and creators

Collaborations that actually happen.

UpShout is where brands and creators work together. Paid collaborations run step by step, with written terms and the creator paid in full. And a free community where creators grow each other's audiences.

Free for creators. Brands pay 5% per collaboration, never more than $20. First collab free.

A collaboration in UpShout step 5 of 6 Find the creator Brief, terms, invite Terms agreed Post delivered 5 Your 48-hour check You are here Your move: check the post. 48 hours. 6 Pay

Two ways to use UpShout

One account for creators, with both inside. Brands have their own.

PAID COLLABORATIONS · BRANDS AND CREATORS

Run a paid collaboration from first message to payment

A brand finds a creator, writes a brief, and UpShout sends the invitation; terms are agreed in writing, the creator posts, the brand checks within 48 hours and pays. At every step UpShout tells both sides whose move it is and follows up when someone goes quiet.

  • ✓Creator receives the agreed amount in full, direct to their Stripe account
  • ✓Every version of the terms and every acceptance in one record both can download
  • ✓Search across millions of creators on Instagram, TikTok and YouTube
Brands: 5% per collaboration, capped at $20. First one free. Creators: $0.
CREATOR COMMUNITY · FREE

Swap shoutouts and collabs with creators who want them

Find collab-ready creators by size, platform, niche, language and audience, and send an invitation instead of a cold DM. Credits reward bigger creators for working with smaller ones, so you are not stuck in your own size bracket.

  • ✓Collab requests and shoutout exchanges, tracked on one dashboard
  • ✓Community UpShouts for new creators with 500 subscribers or fewer
  • ✓Ratings after each collab, so the reliable ones stand out
Free, never expires. Plus coming soon.

How a paid collaboration runs. Six steps, and UpShout runs them with both of you.

Not a checklist you work through alone. At every step the app tells the brand and the creator whose move it is, drafts what needs sending, writes down what you agree, and follows up when someone goes quiet. Same six steps, same record, both sides.

  1. 01 · brand

    Find the creator

    Search millions of creators, or invite one you already know by handle and email.

  2. 02 · brand

    Brief, terms, invite

    What, when, how much, what rights. UpShout drafts the invitation and sends it in your name.

  3. 03 · creator

    Read and agree

    Full terms at the link, no account needed to read. Accept, or ask for a change in chat.

  4. 04 · creator

    Post and deliver

    Deliver from the collaboration page. UpShout reminds them when the date is near.

  5. 05 · brand

    Check, 48 hours

    Matches the brief, or ask for a correction. Two rounds included.

  6. 06 · brand

    Pay

    Creator paid in full. Record saved for both, downloadable as a PDF.

Amber marks the creator's moves. When it is their move and they go quiet, UpShout follows up with them, so the brand does not have to.

Stop chasing, start collaborating

The creator community, free since day one.

No more hit-or-miss DMs

Everyone here is looking for a collab. Filter by size, platform, niche, language and audience, then send an invitation the other side expects.

Collaborate with bigger creators

Credits reward larger creators for working with smaller ones. You earn them by collaborating, and spend them to reach up.

Grow together, on a record

Collab requests, shoutouts and ratings live on one dashboard, so you know who delivered.

How the community works →

What you can count on

UpShout never holds moneyWhen the brand pays through UpShout, the payment goes from the brand's card to the creator's Stripe account.
No subscription for paid collabsNothing is charged until the creator delivers.
Creators paid in fullThe fee is the brand's. The creator receives the agreed amount.
Written terms, both sidesEvery version and every acceptance is in the record, downloadable as a PDF.
Free for creatorsThe community is free and never expires. Paid collaborations cost creators nothing.
US brands, US creatorsPaid collaborations run between US-based brands and creators, through Stripe accounts in the US.

What is UpShout?

UpShout is a collaboration platform for creators and brands. For brands, it is the simplest way to start influencer marketing: a tool for running a paid creator collaboration step by step, from finding the creator to paying them, with the terms written down and the creator paid in full. For creators, it is a free community for exchanging shoutouts and collabs with other creators, and the place where brands' invitations arrive with the full terms attached.

UpShout is built by a small, independent family team, not a venture-funded startup. The community is free; brands pay 5% of the creator's fee per collaboration, capped at $20, and the first collaboration carries no UpShout fee. Available to US brands and US creators.

Updated 9 November 2026.

Questions people ask first

How much does UpShout cost a brand?

No subscription. UpShout's fee is 5% of the creator's amount, never more than $20, charged only once the creator has delivered. Your first collaboration carries no UpShout fee.

Does the creator pay anything?

No, UpShout is free for creators. The brand pays UpShout's fee; the creator receives the agreed amount in full. When the brand pays through UpShout, the money goes from the brand's card to the creator's Stripe account. The creator community is free as well.

How do I find influencers for my brand?

Inside UpShout, step 1 is a search across millions of influencers and creators on Instagram, TikTok and YouTube: filter by platform, follower range, niche, country and a word in their bio. You get 50 free lookups a month. If you already know who you want, invite them by handle and email.

Is the creator community still free?

Yes. Creators join free, find other creators who want collabs or shoutout exchanges, and send invitations instead of DMs. A credit system rewards bigger creators for working with smaller ones. The free plan never expires.

Pick your side. Same place.

Brands: your first collaboration carries no UpShout fee. Creators: free, in about three minutes.

UpShout is a collaboration platform for creators and brands. Creators find audience-matched partners for shoutout exchanges and collaborations, free. Brands run paid creator collaborations step by step, with clear terms, a 48-hour check and a record both sides can see.